SEO

Market Research

The first step for a successful launch of your project is market research. Which companies are your competitors? What websites are ranking for keywords which are your most popular keywords? What keywords have less competition while providing higher returns? Are these keywords ignored by your competition? Many times your brick and mortar competitors are different than your online competitors. Our market research will seek out and analyze your true internet competition. Our ongoing research will continually look for and exploit internet trends helping you achieve higher search engine ranking.

Website Structure

The structure of your site is the foundation of the optimization process. We will analyze the structure, site map, directory structure, URL structure, error pages, and content. In order for your site to get top rankings it is important to have a fast, customer friendly site structure. We will also look at your internal links, ease of navigation, anchor text and categories. These marketing factors are more important than ever to the top search engines.

On Page Search Engine Optimization

There are several on page factors which can make your site stand out to search engines and your visitors. Each page of your website should incorporate specific keywords, phrases, and unique content. Title’s, descriptions, link titles, alt. and picture titles all play a unique role in search engine standings. By utilizing descriptive modifiers, keyword rich copy, useful, authoritative page content while avoiding duplicate content can motivate search engines to rank your quality content ahead of your competitors.

Keyword Research and Analysis

Our keyword search goes beyond your basic Google or Yahoo keyword search. MarketingTwo utilize several paid keyword search tools alongside our proprietary keyword tool to select the best keywords for your campaign. It is no longer sufficient to select a few general keywords. The market is far too competitive for this old fashioned approach. We focus on proper keywords, keyword competition, negative keywords, keyword phrases, keyword misspellings, broad keyword searches, and long tail keywords for a comprehensive keyword approach. This is where we stand out from our competition. It is also worth noting here that most SEO firms outside of the US just DO NOT typically select proper keywords. For example if you’re a Sporting Goods retailer you do not want to promote a football related product with an article about a soccer ball. We research keyword importance for all three major search engines.

Content Development for SEO

Our content writing along with On Page Optimization provides targeted traffic articles and content both on-site and off-site. Whether it is re-writing existing content or providing new content we will provide authoritative, well written content designed for maximum search exposure. This is another area that separates us from non USA based firms. DO NOT trust your content to some SEO firm that simply does not understand our culture or your business. With a combination of website articles, press releases, blog comment, forum posting and blog post’s you can become a leading authority within your industry.

Link Building

All major search engines are currently placing very high importance on link building and link popularity. Even with the best optimized website without quality links your site will find it difficult to climb to the top of search engine results and stay there. With the proper mix of incoming links, outgoing links, trackbacks, and page rank of linked pages is crucial to your results. Building quality, organic links is the most difficult and time consuming process in any SEO services program. Understanding which links help your site and staying away from link farms and irrelevant links is of paramount importance. Bad links can be devastating therefore experience is a must when building your internal linking process as well as exterior links.

Social Media

Google and most major search engines are now placing importance on Social Media. Social Media has taken the Internet by storm and should not be left out of a successful Search Engine Marketing Campaign. While this section is focused on SEO it is important to mention Social Media as an important part of your internet marketing. We have seen very recently keywords which are some of the most competitive to Optimize shoot to the top of searches simply due to Social Media exposure. Our SEO packages will include some Social Media content we are recommending current and new customers to contact us for additional Social Marketing and advertising campaigns.

Analyzing and Adjusting

SEO and SEM are both an art and a science. While there are many tried and true basic steps there is also the artfully creative approach and plain old trial and error. What is working today may not work tomorrow, what works for an e-Commerce site may not work for a pool contractor. What is relevant in California may have no relevancy in Florida. Constantly analyzing and adjusting your Search Engine Optimization program is the bottom line. Depending upon your industry and competitiveness of your selected keywords you shooed start to see some results in as little as a few weeks to several months. Part of our responsibility is to constantly analyses and adjusts your campaign.  MarketingTwo goes beyond the numbers. We constantly analyze and adjust in real time thereby ensuring a constantly evolving organic search result. Don’t forget your competitors are also marketing their services and products. How do you keep up with them? Let MarketingTwo leverage the Internet on your behalf and stay in front of your competition.

 Reporting

OMS provides monthly reports to monitor your SEO campaign. While some firms spend a significant amount of time and effort on reporting we provide our reports once a month. It is our belief that time is better spent working than it is spent reporting. The bottom line is you will see search result increases if you retain the services of MarketingTwo for all of your Internet Marketing needs.